Whole Foods vs Plant-Based Proteins

1. https://foodindustryexecutive.com/2021/07/plant-based-food-market-generates-over-7-billion-in-revenue-during-pandemic/

2.  https://www.economist.com/1843/2018/07/02/china-the-birthplace-of-fake-meat

3. https://www.smithsonianmag.com/history/nut-milks-are-milk-says-almost-every-culture-across-globe-180970008/

4. https://pressbooks.bccampus.ca/nutr1100/chapter/lifestyles-and-nutrition/

5. Source: SPINS Natural Enhanced Channel, SPINS Conventional Multi Outlet Channel (powered by IRI) | 52 Weeks Ending 12-27-2020

6. Menu Trends and Haiku YE SEP 22; Penetration of restaurants serve/apps/entrees/sides, % that offer…

7. SPINS Consumer Insights (IRI Consumer Panel), Total US All Outlets, 52 weeks ending 12/25/16. https://www.spins.com/whos-really-buying-natural-and-organic-products-unlocking-the-market-with-consumer-segmentation-from-spins-and-iri/

8. https://progressivegrocer.com/plant-based-meats-capture-millennials

9. https://news.gallup.com/poll/282779/nearly-one-four-cut-Back-eating-meat.aspx 

10. https://www.who.int/news-room/questions-and-answers/item/cancer-carcinogenicity-of-the-consumption-of-red-meat-and-processed-meat

11. https://www.independent.co.uk/news/health/nitrates-nitrites-meat-vegatables-health-chemicals-b1956010.html

12.  https://www.cdc.gov/nchs/products/databriefs/db322.htm