Restaurants
Greener by Default offers strategies to nudge your diners towards more sustainable plant-based options without taking options off the menu.
Benefits
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Sustainability
As QSR magazine noted, climate change is increasingly on the menu with diners looking for low-carbon food options. Greener by Default offers strategies to feature sustainable plant-based foods while respecting freedom of choice.
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Profitability
Forbes magazine found that restaurants that switch to plant-based saw increased sales and decreased food costs. By featuring plant-based while accommodating all diets, you can grow your customer base and avoid the “vegan veto.”
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Inclusivity
Serving plant-based by default is more inclusive of diners with allergies and cultural or religious restrictions. It also meets the skyrocketing demand for plant-based foods from Millennials, Gen Z, and BIPOC.
Contact us today to put your best food forward
We will provide consultation, menus and recipes, marketing and educational materials, sourcing assistance, and impact calculations, all completely free of charge.
Steps to Success
Make it Easy
Make plant-based the default option.
Default to plant-based condiments, breads, and desserts - diners won’t even notice! For entrees, make the base plant-based and offer meat/dairy add-ons.
Make it Visible
Place plant-based entrees at the beginning of the menu or buffet.
Use appealing names that describe the flavors and provenance, rather than prominently labeling a dish “vegetarian” or “low-fat.”
Make it Plentiful
Increase the ratio of plant-based to meat options.
Ensure the plant-based options are flavorful and packed with protein.
