Greener by Default for Sustainable Dining

Your diners want delicious, healthy, sustainable food, and your business wants to achieve its carbon reduction goals. Greener by Default addresses both of these needs simultaneously.

Greener by Default is a research-backed strategy that helps diners make healthier choices without requiring extra time or willpower, and without taking options off the menu. The core concept is simple: make plant-based food the default, while giving diners the choice to opt into meat or dairy.

Our goal is to encourage "flexitarianism"—making it easier, more appealing, and more acceptable for omnivores to choose plant-based foods—while offering options to meet everyone's needs.

Greener by Default can help you…

  • A pink piggy bank is tilted with its nose down in a small pile of coins

    Reduce Food Costs

    NYC Health + Hospitals is saving $500,000 annually.

  • Upward view of tall trees with sun shining behind the canopy

    Meet Carbon Reduction Targets

    LinkedIn SF cut the carbon footprint of protein served in half.

  • A pizza loaded up with fresh veggies

    Encourage Flexitarianism

    “I am definitely a meat eater and was a little nervous selecting the plant-based meal option, but I truly enjoyed all of the dishes and snacks that were provided. [This] has made me rethink plant-based food options!”

    - Feedback from CleanMed 2022 attendee

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  • “We’ve always incorporated plant-forward efforts into our program, but working with GBD allowed us to take it to the next level and make plant-based offerings front and center while still preserving freedom of choice.”

    - Anna Bohbot

    Global Food Program Manager at LinkedIn