Greener by Default for Universities

Your students want delicious, healthy, sustainable food, and your institution wants to achieve its carbon reduction goals.

Greener by Default addresses all of these needs simultaneously by making plant-based food the default and giving diners the choice to opt into meat/dairy. This simple, research-backed strategy nudges diners towards sustainable, inclusive food while preserving freedom of choice. A study conducted at UCLA and other universities found that participants assigned to the plant-based default were 3.5 times more likely to select plant-based meals than those assigned to the meat default for catered events.

Greener by Default can help you…

  • A pink piggy bank is tilted with its nose down in a small pile of coins

    Reduce Food Costs

    A study that implemented plant-based defaults at 3 US universities found that the plant-based meals served were, on average, cost neutral or slightly cheaper than their meat-based counterparts.

  • Upward view of tall trees with sun shining behind the canopy

    Meet Carbon Reduction Targets

    A study conducted at UCLA and Harvard that tested out plant-based defaults in event settings found that events serving plant-based meals by default showed a reduction of up to over 40% in greenhouse gas emissions.

  • A pizza loaded up with fresh veggies

    Encourage Flexitarianism

    “Because of the options I have here, I eat a lot more vegetables, a lot more plant-based food.” - Angel Tramontin, LinkedIn SF Employee

Bring Greener by Default to your university.

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